I never set out to own an online women's clothing boutique, let alone my own business, but savadyblog has now become so very near and dear to my heart because it was born out of my desire to share found things of beauty with the world and it was there for me when I went through a dark and lonely period of my life.
From Dancing to Dealing...Vintage! Many moons ago, back in 2004, I was a dance teacher at Montessori schools in Dallas, TX. Conveniently our headquarters were near a few vintage clothing shops so you bet I spent nearly all my dance teacher earnings at these select vintage shops.
Unfortunately, being a gal in my very early 20s with no real world knowledge of money management, you can guess almost all my money went to buy vintage clothes and accessories... y'all my closet was POPPIN with 1940s rayon dresses, Edwardian blouses, 1970s kaftans, and 20s beaded purses... somehow I struggled to pay the rent. Weird. Right?
OK, let's skip ahead by a lot because there's about a decade of self-help and serious growth I went through that doesn't really add to the story. (Unwillingly moved to a new city, divorced from an abusive jerk at 27 with $20 to my name...though I still had a bunch of vintage clothes, thank God!)
Los Angeles, California. I was working at a fashion production company in downtown LA, before it got gentrified. I managed the brand new retail e-commerce department of the fashion company I worked for which produced garments for some of the biggest retail brands out there (Anthropologie, Urban Outfitters, Mod Cloth, Free People, Nasty Gal...) and we also had our own house line which became my big project. Long story short, I worked 8 AM to 7 PM with a 30 min lunch break then would go to my little studio and work on AV until midnight on weekdays and all day on weekends. Work was my LIFE. Remember, I was a broke divorcee in a new city. I had no support system, no friends, and very little money. Work became my life out of necessity.
savadyblog became my lifeline. I started to pour all of me into my little hobby because at the time I felt like I had nothing else. I literally felt no purpose for my life. My little shop gave me purpose. It is bittersweet to think about. I was in a pretty dark place during those years and I am so grateful that I had AV to turn to and engross myself in.
In 2012 I left my fashion job. I also met my now husband. I had worked my butt off for an entire year and became super frugal so I could save up enough money (I saved up $10,000 in a year) to pursue savadyblog full time until I figured out what was next. Again, no plans of ever owning a women's clothing boutique. I was kind of winging it. At the time all I knew was savadyblog made me so happy. I loved everything about it and I was coming out of my "dark years" and it felt so freeing and so celebratory to make this decision for myself. Hooray! Hooray!
Fast forward to the summer of 2018. I had spent the past few years selling and buying and mending vintage and antique garments with no vacation in sight. I was tired. I hit a plateau. Then I pivoted. I started offering modern clothing that I had selected all with a vintage garment in mind. Modern clothing inspired by all the years of vintage I had collected and sold. Since I had worked in fashion, I already knew where to get the inventory, well sort of. Enough to get my foot in the door.
When savadyblog relaunched in June 2018 with a focus on modern clothing, we sold more in one day than in an average month with only vintage. In less than a year the company went from making less than 6 figures to multiple 6 figures. It was crazy pants. I was overwhelmed by the response and the support and honestly intimidated by it. To this day savadyblog remains debt free and that is an accomplishment I am really proud of! Presently I choose to grow savadyblog in sustainable ways for my own mental well being and never take on more than I know I can handle having experienced burning the candle on both ends during my "dark years".
I still pinch myself. I still can't believe this is mine sometimes and that I built all this from my living room. A day does not go by that I am not filled with gratitude for being able to call this "my job" and to continuously have your support means so much to me! Every single week I learn something new and it is outstanding how much I have learned about owning and running a small business but even more staggering is how MUCH MORE there is to learn. *Mutters softly to self "Become the sponge, become the sponge..."
Thank you for taking the time to visit. Taking the time to read through all this and to get to know me and my heart a little bit. I hope you feel good about your purchase from savadyblog. Not only are you supporting a small business, you are also supporting the amazing women I employ. The city I live in (France, Oregon!), my family, and most of all, my fur child, Robert Redford, AKA "Taters."