managing director of Arriva Midlands, the idea behind the Sapphire buses concept is to provide travellers with a "first class journey experience".
It has been designed to primarily attract non users but Nike Shoes Purple Rain Prince
As a result, the Sapphire service aims to deliver a punctual, reliable, frequent and direct service, with buses driven by well presented, customer focused drivers, who have been given extra service delivery training.
Arriva already runs Sapphire buses elsewhere in the country. Last year it launched four of the premium routes and this year it is on course to launch another 12, including the Derby service, known as Sapphire Service 38.
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"We're confident that they will be delighted with the enhancements and we hope to encourage more people to join us on board."
"The bus service will offer our customers a new and improved experience.
He said: "We're delighted to be bringing the Sapphire brand to the area and we're extremely excited to be announcing this investment.
At the event, Arriva staff will also be on hand to talk about the additional benefits of the buses and introduce the dedicated Sapphire bus drivers to customers.
The research highlighted a number of core customer requirements and the opportunity to improve perceptions of the bus, change the behaviour of non users and encourage existing users to make more journeys.
Arriva's new luxury buses will add a touch of sparkle in Derby
will be officially unveiled by Royal lookalikes of Queen Elizabeth and Prince Charles, along with youngsters from a local Scout group.
Arriva came up with the Sapphire concept in an effort to grow passenger numbers on core routes.
The new concept was developed following extensive customer research including surveys, site visits and focus groups.
Ahead of going into service, people will be able to get Nike Sneakers Black Leather a sneak preview of the buses at a launch event to be held in the Market Place, on Monday, from 10.30am.
According to Alex Perry, Nike Sneakers White
also increase the number of journeys taken by infrequent users.
It follows an investment of more than million in new buses and the refurbishment of existing ones within the Arriva fleet.
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